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OUTSIDE-IN GTM-READ
Cold buyers, your next investor, and your first real sales hire all form a verdict on your go-to-market from the same place — your public surface — long before they talk to you. Most founder-led companies have never seen that verdict written down. This is that verdict, written by hand by a senior GTM Strategist and Operator.
The Outside-In GTM-Read - what it is.
I take your website, pricing page, careers page and public presence, and read them the way an experienced GTM operator does: can a stranger tell who you're for and why it lands? The job you're hired to do? The ROI they could defend to their own boss? And does your story close without you in the room?
By the end, you’ll know
The one structural pattern most likely to be capping your scale — named plainly.
Where each of the six levers holds, softens, or breaks, and which to fix first.
A concrete, testable hypothesis for your wedge ICP and the use case that productizes.
Whether your foundation is ready for more sales spend — or not yet.
What you get — a written diagnosis for your companies GTM
An Executive Read — the single most consequential pattern across your surface, stated up front.
An Outside-In GTM Score (x/10) across all six levers — ICP & Positioning · Use Case & Value Proposition · Business Case · Qualification · Pricing Logic · Sales Narrative & Motion — each marked Holds / Soft / Gap.
An Evidence Snapshot — exactly what’s observed on your public surface versus how an operator reads it, so you can separate verifiable fact from interpretation.
A market hypothesis — a concrete read of your ICP and the wedge use case that actually productizes, built from your own signals, for you to accept, reject, or sharpen.
Competing interpretations — the strongest alternative readings of the same evidence, tested, so you trust the conclusion because you’ve seen it pressure-tested.
A sequenced path forward — the moves in the order they depend on each other, not a generic checklist.
An honest bottom line — including whether the foundation needs setting before you put more money into sales activity.
An appendix of quick wins — the real but cheap fixes (broken CTAs, stale meta) you can action today.
Typically 6–8 pages. Built entirely from public signals — no call to book, no questionnaire, nothing to prepare. It's built entirely from public signals. No call to book, no questionnaire, nothing to prepare.
Who it's for.
Post-Seed to Series-B B2B SaaS founders who are still carrying most of sales themselves — and can feel that the next stage won't run on founder vision alone.
Who it's not for.
If you're pre-product, not B2B SaaS, or already running a systemised sales motion, this won't tell you much you don't already know. I'll say so plainly rather than dress it up — that's the point of an outside read.
Why you can trust the GTM-Read
It’s done by someone who has run this motion successfully many times. Where a signal is verifiable, it’s marked as fact. Where it’s a strong interpretation, it’s flagged as a hypothesis for you to test against what you know internally. You get conviction where it’s earned, and honesty where it isn’t.
How it works.
1. Submit your company URL (LinkedIn and email help).
2. I research your public surface and write the read by hand — within 48 hours.
3. You receive your Outside-In GTM-Read as a PDF.
Most founders use it to see — clearly, and for the first time — where their GTM is out of alignment. If the foundation needs work, that's what the Fit-To-Scale engagements are built for. But the read stands on its own, and there's no obligation either way.
Customer testimonials
“Denis’ Outside-In GTM Read was sharp and immediately useful. Especially the buyer-identity split on Lynk, and the gap between technical capability and commercial outcome. It helped clarify where the GTM narrative needed to become more commercially precise.”
— Pierre Bernard-Bourg, Founder, Lynk by Yokr
Special offer
Founding-read price: the first 10 reads at €499, against a standing €950 — same depth, lower number, because you're early. Once the first cohort's filled, it returns to €950.
Cold buyers, your next investor, and your first real sales hire all form a verdict on your go-to-market from the same place — your public surface — long before they talk to you. Most founder-led companies have never seen that verdict written down. This is that verdict, written by hand by a senior GTM Strategist and Operator.
The Outside-In GTM-Read - what it is.
I take your website, pricing page, careers page and public presence, and read them the way an experienced GTM operator does: can a stranger tell who you're for and why it lands? The job you're hired to do? The ROI they could defend to their own boss? And does your story close without you in the room?
By the end, you’ll know
The one structural pattern most likely to be capping your scale — named plainly.
Where each of the six levers holds, softens, or breaks, and which to fix first.
A concrete, testable hypothesis for your wedge ICP and the use case that productizes.
Whether your foundation is ready for more sales spend — or not yet.
What you get — a written diagnosis for your companies GTM
An Executive Read — the single most consequential pattern across your surface, stated up front.
An Outside-In GTM Score (x/10) across all six levers — ICP & Positioning · Use Case & Value Proposition · Business Case · Qualification · Pricing Logic · Sales Narrative & Motion — each marked Holds / Soft / Gap.
An Evidence Snapshot — exactly what’s observed on your public surface versus how an operator reads it, so you can separate verifiable fact from interpretation.
A market hypothesis — a concrete read of your ICP and the wedge use case that actually productizes, built from your own signals, for you to accept, reject, or sharpen.
Competing interpretations — the strongest alternative readings of the same evidence, tested, so you trust the conclusion because you’ve seen it pressure-tested.
A sequenced path forward — the moves in the order they depend on each other, not a generic checklist.
An honest bottom line — including whether the foundation needs setting before you put more money into sales activity.
An appendix of quick wins — the real but cheap fixes (broken CTAs, stale meta) you can action today.
Typically 6–8 pages. Built entirely from public signals — no call to book, no questionnaire, nothing to prepare. It's built entirely from public signals. No call to book, no questionnaire, nothing to prepare.
Who it's for.
Post-Seed to Series-B B2B SaaS founders who are still carrying most of sales themselves — and can feel that the next stage won't run on founder vision alone.
Who it's not for.
If you're pre-product, not B2B SaaS, or already running a systemised sales motion, this won't tell you much you don't already know. I'll say so plainly rather than dress it up — that's the point of an outside read.
Why you can trust the GTM-Read
It’s done by someone who has run this motion successfully many times. Where a signal is verifiable, it’s marked as fact. Where it’s a strong interpretation, it’s flagged as a hypothesis for you to test against what you know internally. You get conviction where it’s earned, and honesty where it isn’t.
How it works.
1. Submit your company URL (LinkedIn and email help).
2. I research your public surface and write the read by hand — within 48 hours.
3. You receive your Outside-In GTM-Read as a PDF.
Most founders use it to see — clearly, and for the first time — where their GTM is out of alignment. If the foundation needs work, that's what the Fit-To-Scale engagements are built for. But the read stands on its own, and there's no obligation either way.
Customer testimonials
“Denis’ Outside-In GTM Read was sharp and immediately useful. Especially the buyer-identity split on Lynk, and the gap between technical capability and commercial outcome. It helped clarify where the GTM narrative needed to become more commercially precise.”
— Pierre Bernard-Bourg, Founder, Lynk by Yokr
Special offer
Founding-read price: the first 10 reads at €499, against a standing €950 — same depth, lower number, because you're early. Once the first cohort's filled, it returns to €950.