GTM Strategist

Fractional CSO

More sales activity won’t fix your pipeline. A clear system will.

Which customers should you stop selling to?

·

Can customers quantify your ROI — without you?

·

What moves a deal from interest to decision?

·

What breaks when you step out of sales?

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Can your team explain your value in one sentence?

·

Where do your deals actually die?

Which customers should you stop selling to? · Can customers quantify your ROI — without you? · What moves a deal from interest to decision? · What breaks when you step out of sales? · Can your team explain your value in one sentence? · Where do your deals actually die?

ABOUT ME

I work with SaaS founders at the moment when growth feels inconsistent — when deals still close through founder intuition, pressure, and improvisation, not through a repeatable system. Most teams try to scale sales before they understand what actually drives revenue.

We fix that first — and then build the system around it. This is not about improving sales activity alone — it’s about fixing the system that sales performance depends on.  

GTM System Design & Conversion Architecture

  • Geometrische Zeichnung eines skizzierten Quadrats mit Abschnitten, die von vertikalen, horizontalen und diagonalen Linien unterteilt werden.

    Revenue Diagnosis

    We identify what actually drives revenue — and where your pipeline breaks.

  • B2B Sales Packaging

    Offer & Value Architecture

    We turn your product into a clear, sellable offer with real buying logic.

  • Geometrische Zeichnung eines skizzierten Quadrats mit Abschnitten, die von vertikalen, horizontalen und kreisförmigen Linien unterteilt werden.

    Pipeline & Conversion Architecture

    We design how deals are created, moved, and won — not just tracked.

  • Geometrische Zeichnung eines skizzierten Quadrats mit Abschnitten, die von vertikalen, horizontalen und diagonalen Linien unterteilt werden.

    System Implementation

    We build and test the system until it produces predictable output.

HOW I WORK

GTM System Design & Conversion Architecture

In ~10 weeks, I design the GTM system your company actually needs to sell consistently. First clarity typically emerges within the first 2–3 weeks.  

This includes:

  • Revenue diagnostics to identify what actually drives revenue

  • ICP, positioning, and value proposition design

  • Offer, MVP, and pricing structure

  • Prospecting and pipeline architecture

  • Discovery, demo, and sales narrative

  • Eliminating conversion bottlenecks before scaling

  • Sales playbook and a clear 90-day execution roadmap  

Outcome: A GTM system that is clear, executable, and ready to scale — not dependent on founder-driven sales.

GTM Execution & Fractional Chief Sales Officer / Head of Sales

In this phase, I work hands-on with the team to make the system perform:

  • Coaching founders and reps on real deals

  • Improving qualification and deal progression

  • Building pipeline generation that actually converts

  • Supporting hiring and onboarding of sales roles

  • Establishing forecasting and pipeline visibility  

Typically: 2 days per week initial 3–6 month engagement  

The goal is simple: Build a GTM system that runs predictably — even without me.

Case Studies

Case Study I - Artificial Intelligence / SaaS / Media Industry

Situation

After a financial crisis, a small team maintained three separate products across B2C and B2B. Sales was founder-driven and opportunistic.

Problem

There was no clear ICP or value proposition. Development slowed while deals failed to close due to product–market mismatch.

What changed

We defined a clear ICP, shut down the B2C business, and merged two products into one focused offering.

Outcome

- €2.5M new investment secured

- Company merged with a competitor

- €2M pipeline generated

- €600K ARR closed

Case Study II - SaaS / Health Tech

A founder-led sales approach demonstrated strong market demand, but the existing sales team failed to close deals.

Problem

The pipeline was active but not converting. Sales lacked clear structure, messaging, and performance tracking.

What changed

We identified the pipeline breakpoints, reframed the sales narrative with clear ROI arguments, and implemented structured targets and tracking.

Outcome

- From zero to multiple closed deals within 3 months

- Full and progressing pipeline

Case Study III - SaaS / Insurance Industry

Situation

A small team was building highly customized sales software for insurance clients. Each deployment required adapting to individual hardware setups, slowing down delivery and limiting scalability.

Problem

Time-to-market was slow, and only large projects were economically viable — which were difficult to close without strong traction.

What changed

We shifted from a custom-built model to a browser-based SaaS product with limited customization and a scalable subscription model.

Outcome

- First €200K client closed within 3 months

- Entry into larger, reputable insurance accounts

Let’s Talk

I’ll show you where your pipeline breaks — and how to fix it.

Schedule Discovery Call