See your go-to-market the way the people who decide already do.
Cold buyers, your next investor, and your first sales hire form a verdict on your GTM from your public surface — long before they talk to you. The Outside-In GTM-Read is that verdict, written by hand by a senior GTM operator: where it holds, where it breaks, and what to fix first.
Dr.-Ing.
Technical University Munich
13+ years
2 x Founder, C-level, SaaS
€10 M+
GTM-Pipeline generated
10+
Founder Engagements
THE WALL
Founder-led sales works. Until you try to scale it.
Deals move when you join the call — but your team can’t replicate it.
The pipeline fills, but it doesn’t convert predictably.
Buyers love the product, then stall — they can’t build the internal case to buy.
Every deal turns into a pricing conversation.
Investors are asking how you scale sales, and the answer isn’t clean yet.
WHY IT HAPPENS
The verdict forms before the conversation.
Most pipeline problems aren’t activity problems — they’re alignment problems, and they’re visible on your public surface. A serious buyer, an investor, and your next sales hire all read that surface and decide what you are before they ever reach out. Most founder-led companies have never seen that verdict written down.
WHAT IT IS
A senior, outside-in read of everything a buyer can already see.
I take your website, pricing page, careers page and public presence, and read them the way an experienced operator does: can a stranger tell who you’re for and why it lands? The job you’re hired to do? The ROI they could defend to their own boss? Does your story close without you in the room? You get the answer as a structured diagnosis — what holds, what’s soft, what’s a gap, and what to fix first.
BY THE END YOU WILL KNOW
The pattern
The one structural pattern most likely to be capping your scale — named plainly.
The wedge
A concrete, testable hypothesis for your wedge ICP and the use case that productizes.
The levers
Where each of the six levers holds, softens, or breaks — and which to fix first.
The readiness
Whether your foundation is ready for more sales spend — or not yet.
WHAT YOU GET
A written diagnosis, personalised to your company.
Executive Read The single most consequential pattern across your surface, stated up front.
Outside-In GTM Score A score (x/10) across all six levers — ICP & Positioning · Use Case & Value Proposition · Business Case · Qualification · Pricing Logic · Sales Narrative & Motion — each marked Holds / Soft / Gap.
Evidence Snapshot Exactly what’s observed on your public surface versus how an operator reads it — fact separated from interpretation.
Market hypothesis A concrete read of your ICP and the wedge use case that actually productizes, built from your own signals — to accept, reject, or sharpen.
Competing interpretations The strongest alternative readings of the same evidence, tested — so you trust the conclusion because you’ve seen it pressure-tested.
Sequenced path forward The moves in the order they depend on each other — not a generic checklist.
Honest bottom line Including whether the foundation needs setting before you put more money into sales activity.
Quick-wins appendix The real but cheap fixes — broken CTAs, stale meta — you can action today.
THE OUTPUT
An Outside-In GTM Score across six levers.
BY THE END YOU WILL KNOW
It’s read, not generated — by someone who has run this motion. Where a signal is verifiable, it’s marked as fact. Where it’s a strong interpretation, it’s flagged as a hypothesis for you to test against what you know internally. Conviction where it’s earned, and honesty where it isn’t.
WHO IT IS FOR
Post-Seed to Series-B B2B SaaS founders still carrying most of sales themselves — who can feel the next stage won’t run on founder vision alone.
WHO IT IS NOT FOR
If you’re pre-product, not B2B SaaS, or already running a systemised sales motion, this won’t tell you much you don’t already know. I’ll say so plainly rather than dress it up — that’s the point of an outside read.
HOW IT WORKS
1
Submit your URL
Your company URL (LinkedIn and email sharpen the read).
2
I do the analysis
I research your public surface and write the read — within 48 hours.
3
You get the PDF
our Outside-In GTM-Read, delivered as a PDF. No call, no obligation.
“Denis’ Outside-In GTM Read was sharp and immediately useful. Especially the buyer-identity split on Lynk, and the gap between technical capability and commercial outcome. It helped clarify where the GTM narrative needed to become more commercially precise.”
Pierre Bernard-Bourg
Founder, Lynk by Yokr
GET YOUR READ
Founding price for the first cohort.
I’ll show you where your pipeline breaks — and how to fix it.
