Cold buyers, your next investor, and your first real sales hire all form a verdict on your go-to-market from the same place — your public surface — long before they talk to you. Most founder-led companies have never seen that verdict written down. This is that verdict, written by hand by a senior GTM Strategist and Operator.
I take your website, pricing page, careers page and public presence, and read them the way an experienced GTM operator does: can a stranger tell who you're for and why it lands? The job you're hired to do? The ROI they could defend to their own boss? And does your story close without you in the room?
The one structural pattern most likely to be capping your scale — named plainly.
Where each of the six levers holds, softens, or breaks, and which to fix first.
A concrete, testable hypothesis for your wedge ICP and the use case that productizes.
Whether your foundation is ready for more sales spend — or not yet.
An Executive Read — the single most consequential pattern across your surface, stated up front.
An Outside-In GTM Score (x/10) across all six levers — ICP & Positioning · Use Case & Value Proposition · Business Case · Qualification · Pricing Logic · Sales Narrative & Motion — each marked Holds / Soft / Gap.
An Evidence Snapshot — exactly what’s observed on your public surface versus how an operator reads it, so you can separate verifiable fact from interpretation.
A market hypothesis — a concrete read of your ICP and the wedge use case that actually productizes, built from your own signals, for you to accept, reject, or sharpen.
Competing interpretations — the strongest alternative readings of the same evidence, tested, so you trust the conclusion because you’ve seen it pressure-tested.
A sequenced path forward — the moves in the order they depend on each other, not a generic checklist.
An honest bottom line — including whether the foundation needs setting before you put more money into sales activity.
An appendix of quick wins — the real but cheap fixes (broken CTAs, stale meta) you can action today.
Typically 6–8 pages. Built entirely from public signals — no call to book, no questionnaire, nothing to prepare. It's built entirely from public signals. No call to book, no questionnaire, nothing to prepare.
Post-Seed to Series-B B2B SaaS founders who are still carrying most of sales themselves — and can feel that the next stage won't run on founder vision alone.
If you're pre-product, not B2B SaaS, or already running a systemised sales motion, this won't tell you much you don't already know. I'll say so plainly rather than dress it up — that's the point of an outside read.
It’s done by someone who has run this motion successfully many times. Where a signal is verifiable, it’s marked as fact. Where it’s a strong interpretation, it’s flagged as a hypothesis for you to test against what you know internally. You get conviction where it’s earned, and honesty where it isn’t.
1. Submit your company URL (LinkedIn and email help).
2. I research your public surface and write the read by hand — within 48 hours.
3. You receive your Outside-In GTM-Read as a PDF.
Most founders use it to see — clearly, and for the first time — where their GTM is out of alignment. If the foundation needs work, that's what the Fit-To-Scale engagements are built for. But the read stands on its own, and there's no obligation either way.
“Denis’ Outside-In GTM Read was sharp and immediately useful. Especially the buyer-identity split on Lynk, and the gap between technical capability and commercial outcome. It helped clarify where the GTM narrative needed to become more commercially precise.”
— Pierre Bernard-Bourg, Founder, Lynk by Yokr
Founding-read price: the first 10 reads at €499, against a standing €950 — same depth, lower number, because you're early. Once the first cohort's filled, it returns to €950.
Everything in the Outside-In GTM-Read — the senior, written diagnosis of your public GTM surface — plus the part that turns a diagnosis into decisions: a live debrief where we go through it together, test it against what only you can see, and sequence your first moves.
The Read tells you what your public surface signals to serious buyers, investors, and your next sales hire — scored across six levers, with a concrete hypothesis for your wedge ICP. The Debrief is where we pressure-test that read against your reality. Public signals can only take a diagnosis so far; the levers I mark as a hypothesis are exactly the ones worth testing with your internal data in the room. In 45–60 minutes we separate what holds from what needs your numbers to confirm — and you leave with a sequenced first move you’ve stress-tested with the person who wrote the read.
The Read flags its stronger interpretations as hypotheses to test against what you know internally. The debrief is where that testing happens — live, against your win rates, sales cycles, and margin data.
You leave with decisions, not just a document: which hypothesis to act on, what to change first, what to leave alone.
It’s the fastest way to know whether the wedge hypothesis is real — before you change your homepage, your pitch, or your next hire.
Everything in the standard Outside-In GTM-Read — the Executive Read, the six-lever GTM Score (Holds / Soft / Gap), the Evidence Snapshot, the ICP & wedge hypothesis, competing interpretations, the sequenced path, the honest bottom line, and the quick-wins appendix. Typically 6–8 pages, built entirely from public signals.
A live 45–60 minute debrief (video call) — we walk the findings together.
Pressure-testing against your internal reality — the hypotheses checked against what only you can see.
A sequenced first move you’ve stress-tested live — what to do first, second, third, and why.
Your questions answered directly by the operator who wrote the read.
The one structural pattern most likely to be capping your scale — and whether your own data agrees.
Which of the six levers to fix first, second, and third.
Which wedge-ICP hypothesis survives contact with your win rates — and which to drop.
The first move, already stress-tested, and whether your foundation is ready for more sales spend.
Post-Seed to Series-B B2B SaaS founders who don’t just want the diagnosis — they want to decide what to do about it, with the operator, before committing time or money to changes.
If you only want the written read and prefer to act on it alone, the standard Outside-In GTM-Read is the better fit — same diagnosis, no call. And if you’re pre-product, not B2B SaaS, or already running a systemised sales motion, I’ll tell you plainly that an outside read won’t teach you much you don’t already know.
It’s done by someone who has run this motion successfully many times. Where a signal is verifiable, it’s marked as fact. Where it’s a strong interpretation, it’s flagged as a hypothesis for you to test against what you know internally. You get conviction where it’s earned, and honesty where it isn’t.
1. Submit your company URL (LinkedIn and email help).
2. I research your public surface and write the read by hand — within 48 hours.
3. You receive the Read, then we book the 45–60 min debrief at a time that suits you
Most founders use the debrief to make the call they’ve been circling — narrow the wedge, fix the surface, or hold sales spend until the foundation’s set. If that turns into a bigger rebuild, the debrief is the natural start of it: the Fit-To-Scale GTM System Design engagement turns a verified ICP and wedge into one motion your team can run without you in every deal. No obligation either way.
“Denis’ Outside-In GTM Read was sharp and immediately useful. Especially the buyer-identity split on Lynk, and the gap between technical capability and commercial outcome. It helped clarify where the GTM narrative needed to become more commercially precise.”
— Pierre Bernard-Bourg, Founder, Lynk by Yokr
Founding-read price: the first 10 reads at €990, against a standing €1.750— same depth, lower number, because you're early. Once the first cohort's filled, it returns to €1.750.
No results match your search. Try removing a few filters.