Test the ICP against the market before you scale spend behind it.
A sharp ICP is a hypothesis until the market confirms it. We run structured signal tests so you scale on evidence — not internal assumptions.
Dr.-Ing.
Technical University Munich
13+ years
2 x founder, C-Level, SaaS
10+
Founder engagements
€10 M+
Pipeline generated
Clarity is step one. Proof is step two.
Sharpening the ICP gives you a hypothesis. Validation puts it in front of the real market and reads the signal: who responds, which message lands, which trigger moves a deal. You scale the wedge the data confirms, not the one that looked good in a workshop.
Run the test. Read the signal.
Four weeks to sharpen your ICP and setup the GTM engine. 12 weeks to validate your ICP with a structured market test.
AI-enhanced sourcing
Reach the precise target segment at volume.
Message & trigger validation
Which angle and which buying trigger actually convert.
Structured outbound tests
Controlled signal tests, not scattered activity.
Pick the converting wedge
Scale on market feedback, not assumption.
Validate the wedge before you fund the scale.
I’ll show you where your pipeline breaks — and how to fix it.
