GTM Insights
Browse by topic: ICP and GTM strategy · Founder-led sales and pipeline conversion · AI workflows and sales intelligence
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Founders often think they have a sales activity problem. - They don’t.
Everyone is trying to use AI to create more outbound conversations.
AI workflows in practice
I'm testing a new GTM diagnostic for founder-led SaaS and AI infrastructure companies - and looking for 5 founders to try it for free
Before a prospect ever talks to you, they've already built a mental model of your company. From your website. Your positioning. Your pricing signals. Your proof. Your founder narrative. Your sales entry points.
Your first sales conversation isn't a conversation.
Before a serious buyer ever speaks to you, they've already read you: your homepage, your pricing page, your press.