The Product: Outside-In GTM Read
The premise:
Before a prospect ever talks to you, they've already built a mental model of your company. From your website. Your positioning. Your pricing signals. Your proof. Your founder narrative. Your sales entry points. And often, the biggest GTM friction is sitting right there in public - not buried in your CRM or your last ten sales calls.
So I'm testing a productized version of that outside-in read. I analyze your public GTM signals and send back a concise strategic report flagging the most likely bottlenecks across:
- ICP clarity
- Positioning
- Use-case clarity
- Business case
- Proof
- Qualification
- Pricing logic
- Sales narrative
- Founder-dependence
- GTM readiness
What it's not:
A full GTM audit. No CRM digging. No call reviews. No customer interviews. No workshops. Just what a cold buyer, investor, or senior GTM operator would infer about your company before ever speaking to you.
In return, I'd ask for two things after delivery:
1. A short honest statement I can use as a reference
2. Your honest answer to: what would this have been worth to you?
Skip the statement if it was not useful. No pressure for a polished quote. I'm trying to find out whether this is a real standalone product - or whether it only makes sense inside deeper consulting work.
Especially relevant if you are:
- Getting interest but not enough qualified buying intent
- About to put real budget behind outbound
- Preparing to hire sales
- Getting funding-ready
- Sharpening ICP or positioning
- Unsure why pipeline is not converting the way it should
Comment "diagnostic" with your company URL, or DM me. I'll pick 5 companies where the outside-in read is likely to actually be useful.