GTM Insights
Browse by topic: ICP and GTM strategy · Founder-led sales and pipeline conversion · AI workflows and sales intelligence
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Founders often think they have a sales activity problem. - They don’t.
Everyone is trying to use AI to create more outbound conversations.
AI workflows in practice
Hiring sales team on commission alone sounds like a great deal for a founder. - But is it?
A higher commission increases the reward for a sale. It does nothing to fix the conditions that prevent one.
Negotiating salaries in tech sales is difficult for one simple reason:
Benchmarks matter. But so do timing, market complexity, founder dependence, network, and revenue impact.