GTM Insights
Browse by topic: ICP and GTM strategy · Founder-led sales and pipeline conversion · AI workflows and sales intelligence
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Founders often think they have a sales activity problem. - They don’t.
Everyone is trying to use AI to create more outbound conversations.
AI workflows in practice
AI sales automation is exploding. - GTM strategy is becoming the bottleneck.
Without sound GTM strategy, these systems do not scale growth. They scale noise.
An AI bot almost closed me as a customer. Then it lost the deal in the most avoidable way possible.
The message was well crafted and on topic. The demo was a success. I was ready to buy.
Are you using AI to comment on your competitors’ LinkedIn posts with generic, matter-of-fact wisdom to drive sales? - I know it’s a trend, but does it work?
For a potential buyer, your comment is a small sample of your judgement. If you sell expertise, that sample matters.
Most teams now ask AI to write every outbound email.
Most companies use AI to generate more messages. I would rather use it to make fewer, better decisions.
I love seeing those AI sales engine stack diagrams.
The best AI sales engine is not the most sophisticated one. It is the one where every AI layer earns its place.
AI is about to expose every weak GTM system in SaaS.
The breakthrough was finally having a precise GTM thesis that prospects can automatically be evaluated against.