GTM Insights
Browse by topic: ICP and GTM strategy · Founder-led sales and pipeline conversion · AI workflows and sales intelligence
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Founders often think they have a sales activity problem. - They don’t.
Everyone is trying to use AI to create more outbound conversations.
AI workflows in practice
The CTO asked me to turn our sales demos into a structured market research program. I refused.
You cannot standardise the question. You can only standardise what happens to the answer.