GTM Insights
Browse by topic: ICP and GTM strategy · Founder-led sales and pipeline conversion · AI workflows and sales intelligence
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Founders often think they have a sales activity problem. - They don’t.
Everyone is trying to use AI to create more outbound conversations.
AI workflows in practice
The CTO asked me to turn our sales demos into a structured market research program. I refused.
You cannot standardise the question. You can only standardise what happens to the answer.
What is it like to train AI models with micro1 and Ethos for the world’s leading AI companies? - Here is what I found.
The biggest upside for me was creating agentic AI workflows that solve real business problems in my domain. It has basically been a paid test ground for ideas.
"I tried this, but the quality was not right. So now I am doing it by hand again."
Many people stop after the first disappointing output. They judge the result, but never look at the pathway that produced it.