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Founders often think they have a sales activity problem. - They don’t.
Everyone is trying to use AI to create more outbound conversations.
AI workflows in practice
Everyone is trying to use AI to create more outbound conversations.
The useful role of AI in outbound, at least in my tests, is not to have more conversations for you. It is to decide who should enter a conversation, when, and why.
"Market signals" have become a sales trend for outbound tools. And their relevance is near zero, unless you build them yourself.
I currently use OpenAI Codex to run periodic scrapes on three signals: GTM hires, a seed to Series B raise inside the last four weeks, and website visits.