GTM Insights

Browse by topic: ICP and GTM strategy · Founder-led sales and pipeline conversion · AI workflows and sales intelligence

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You do not pick an ICP. You converge on one.
Founders often think they have a sales activity problem. - They don’t.
Everyone is trying to use AI to create more outbound conversations.

AI workflows in practice

"I tried this, but the quality was not right. So now I am doing it by hand again."
"Market signals" have become a sales trend for outbound tools. And their relevance is near zero, unless you build them yourself.
What is it like to train AI models with micro1 and Ethos for the world’s leading AI companies? - Here is what I found.

Denis Jung 11/2/26 Denis Jung 11/2/26

Using AI to improve your company’s performance is common sense. But what is your return on investment and where do you start?

AI handles research, structures findings, drafts and formats documents, and reconciles copy across materials. I focus on strategy, setting up projects and processes, and making decisions.